AI Insights · Timothy · January 2025
Top 5 Social Apps in South Africa Q4 2024
Explore the performance trends of the top social apps in South Africa during Q4 2024, with insights from Sensor Tower.
In the fourth quarter of 2024, social apps in South Africa showed varied performance on the unified platform. Based on Sensor Tower data, TikTok - Videos, Shop & LIVE saw a notable increase in both revenue and downloads. Weekly revenue peaked at around $144.7K in mid-December, while downloads surged to 412K in the same period. Active users fluctuated slightly, ending the quarter at approximately 13.5M.
Facebook maintained a steady user base with active users consistently around 14.5M to 14.7M. Revenue experienced a jump to $20K in late November, and downloads saw a significant increase, reaching 417K in early December.
Instagram demonstrated a stable revenue stream, peaking at $14.9K in late November. Downloads climbed to 165K in early December, while active users rose steadily throughout the quarter, ending at 8M.
Grindr - Gay Dating & Chat showed growth in both revenue and downloads. Revenue reached $11.4K at the end of December, and downloads increased to 3.9K. Active users also grew, peaking at 27K by December's end.
Lastly, Poppo Live- Live Stream experienced a steady rise in revenue, peaking at $2.6K mid-December. Downloads and active users also increased, with the latter reaching 6.6K by the end of the quarter.
For more insights and detailed data, visit Sensor Tower's website.
